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Curious about starting or upgrading your podcast?

We’ve got you covered. Read our in-depth articles about podcast production, strategy, and management.

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Podcast Stats are Weird—Here's How to Read Them
Podcast Stats are Weird—Here's How to Read Them

What the heck is going on with your podcast stats? Don’t worry—it’s not you, it’s them. Podcast analytics can be weird. To make sense of what you see, you have to look for the story within the story.

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Metrics & AnalysisTara McMullinAugust 16, 2023metrics, audience building
5 Creative Ways To Repurpose Your Content To Increase Podcast Downloads
5 Creative Ways To Repurpose Your Content To Increase Podcast Downloads

Promoting your podcast content delivers diminishing returns. The key to growing your audience & increasing your podcast downloads? Repurpose & redistribute.

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StrategyTara McMullinApril 28, 2021distribution, marketing, social media, audience building
How To Record Your Podcast Remotely
How To Record Your Podcast Remotely

Your interview should sound great—even if you can’t be in the same room as your guest. It’s easy (and better than ever before) to get a great remote podcast recording. Here’s how.

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TechniqueTara McMullinMarch 9, 2021interview, software, guest management, microphones
Podcast Marketing: How To Grow Your Audience
Podcast Marketing: How To Grow Your Audience

What does it take to grow the audience for your podcast? To attract more listeners and earn more downloads? Check out this unconventional approach.

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StrategyTara McMullinFebruary 23, 2021marketing, strategy, promotion, growth, social media, sales funnel
Podcast Editing: How To Produce A Standout Show
Podcast Editing: How To Produce A Standout Show

Should you hire someone to help with editing your podcast? What about a podcast producer? Here's how to work with a team to produce a standout podcast.

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AdministrationTara McMullinFebruary 23, 2021producer, editor, editing, podcast team
Starting A Podcast: Tutorial & Checklist
Starting A Podcast: Tutorial & Checklist

So you want to start a podcast to grow your business? Here’s your step by step guide to launching a standout podcast that builds your brand.

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Strategy, AdministrationTara McMullinFebruary 23, 2021getting started, equipment, microphones, launching
How To Manage Producing Your Podcast
How To Manage Producing Your Podcast

How do you stay on track with your podcasting production? We’ve got some ideas. This is a recording of a roundtable discussion in the Standout Podcast Club that we shared on the What Works feed.

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AdministrationTara McMullinJanuary 21, 2021
Tara's Favorite Podcast Episodes of 2020
Tara's Favorite Podcast Episodes of 2020

Here’s my non-exhaustive, eclectic listening list of favorite podcast episode of 2020!

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Tara McMullinDecember 1, 2020
How To Take Control Of Any Podcast Interview (And Why You Should)
How To Take Control Of Any Podcast Interview (And Why You Should)

Every interview you do is an opportunity to fulfill the premise of your show and support the growth of your business—but you can’t do that if you give all of the control to your guest.

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TechniqueTara McMullinJuly 3, 2020interview, hosting, content strategy
Making & Managing Guest Pitches For Your Podcast
Making & Managing Guest Pitches For Your Podcast

To produce a standout podcast, you must become a ruthless curator. Discover how to invite people onto your show and managing the incoming requests you receive!

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AdministrationTara McMullinJune 19, 2020email, pitches, guest management
Do You Really Need More Podcast Listeners? How To Create An Effective Podcast Strategy
Do You Really Need More Podcast Listeners? How To Create An Effective Podcast Strategy

Everyone wants to know how to grow their podcast audience. But unless you have an effective podcast strategy, more listeners won’t drive your business.

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StrategyTara McMullinMay 27, 2020content strategy, marketing
5 Ways To Improve Your Podcast Scripts So You're Heard And Understood
5 Ways To Improve Your Podcast Scripts So You're Heard And Understood

A podcast isn’t effective if people can’t follow what you’re saying. Use these 5 techniques to create podcast scripts that ensure you’re heard and understood.

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TechniqueTara McMullinFebruary 18, 2020scripts, content strategy, storytelling, writing
How The Premise Of Your Podcast Can Make Your Business More Money
How The Premise Of Your Podcast Can Make Your Business More Money

Make more money for your small business by nailing the premise of your podcast. Here are 5 questions you need to consider.

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Strategy, Making MoneyTara McMullinAugust 29, 2019premise, value proposition, money
What Every Podcaster Needs To Consider To Create A Money-Making Show
What Every Podcaster Needs To Consider To Create A Money-Making Show

Podcasts are more than a place to put ads for your business. With an intentional strategy and a careful approach, they can turn into real money-makers.

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StrategyTara McMullinAugust 20, 2019business model, do the thing, achieving fitness, what works, the growth show
5 Interview Techniques To Make Your Podcast Episodes Stand Out
5 Interview Techniques To Make Your Podcast Episodes Stand Out

Interviews are a great way to create content quickly. But you’ll still need to put some thought and effort into the conversation to get the most from an interview. Use these 5 tips to take your podcast interviews from good to great.

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TechniqueTara McMullinAugust 14, 2019interview, charles duhigg, what works, jereshia hawk, npr, alex blumberg, gimlet media, claire pelletreau, get paid
How To Measure Whether Your Podcast Is Effective
How To Measure Whether Your Podcast Is Effective

It’s true: podcast metrics suck. But we believe that’s a business blessing in disguise. To measure the effectiveness of your podcast, you need a way to measure the health of your business. Here’s how we do it.

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Metrics & Analysis, StrategyTara McMullinAugust 6, 2019buyer's journey, social media, lead generation

Tell your voice we said, “Welcome home.”

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