Grow Your Business With A Standout Podcast
Standout Podcast Club takes the guesswork out of planning, producing, and sharing your podcast so it can make you money
Producing a podcast for your business is a fantastic way to connect with potential buyers, elevate your brand, and grow your business.
But if your show is just another one of the thousands your right people could listen to, you're not going to get very far.
The "secret" to making a show that can actually help you grow your business is to make a standout podcast—a show that rises above the noise, gets people's attention, and keeps them listening.
The good news is that producing a standout podcast isn't a secret recipe. It's a process that creates predictable results and we'd love to share that process with you.
We share that process inside the Standout Podcast Club.
Standout Podcast Club is your hub for the training, coaching, and networking you need to produce a podcast that grows your small business.
Inside, you'll find a complete blueprint for producing a podcast that gets noticed, attracts an audience, and helps you grow your business.
Using our resources and coaching, you'll be able to:
Produce a standout podcast so you can attract and nurture a loyal and engaged audience for your small business
Create an editorial strategy for how your podcast is going to support your business so you feel confident in the content you're creating
Save time on producing your show every week implementing readymade templates and procedures (which you can customize to your show!)
Plan your podcast content so you know exactly what you're talking about, why you're talking about it, and when you're talking about it
Integrate techniques, tips, and strategies from a veteran podcasting team into your own workflow so you can save time and avoid hassle
We've broken everything down into bite-sized videos (with transcripts), templates, and worksheets so that you can tackle developing and producing your show at exactly the pace you want to go.
Standout Podcast Club is all about the strategy & operations of a compelling, effective show.
Standout Podcast Club is not a program about the technical aspects of podcasting. There are plenty of fantastic free resources to walk you through those pieces. We're happy to answer questions about the hows and whats but it's not a key part of The Club.
This program–and my experience in it–was exactly what I needed as I reframed my existing show. Although I had been producing Second Breaks for a couple of years now, it (and I) was at an inflection point. The process that Tara led us through helped me clarify my intentions for the podcast’s direction and craft a clearer strategy for its evolution. This program was of tremendous value to me as a podcast host and producer.
– Lou Blaser, host of Second Breaks
Your podcasting questions, answered.
We love to talk podcasting—which is why Standout Podcast Club is more than on online course. It's a dynamic, community-powered coaching hub that helps us help you on every aspect of how you produce your show.
If you run into a question, ask!
If you are looking for feedback on an idea, tell The Club!
If you want to talk trends, strategy, or planning for the future, start the conversation!
We want to help you use your voice and grow your business and so do the other podcasters inside The Club.
We also offer a Roundtable discussion and Q&A call each month so that you can meet up with other podcasters, get your questions answered in real-time, and learn new of-the-moment ideas for your show.
Plus, we regularly create new resources and templates to share with The Club—we love to hear what you're working on so we can make it easier for you.
How do we know how to create standout podcasts?
We're YellowHouse.Media and we produce a variety of shows for small business owners—plus, we're the people behind the hit small business podcast, What Works.
Tara McMullin is our lead consultant for strategy, as well as the host of What Works and the founder of The What Works Network. She's been an educator, coach, and community builder for over 10 years and a podcast for over 5 years.
Tara specializes in results-oriented content marketing, business model development, and conversion copywriting. She's a bestselling Money & Life instructor on CreativeLive and a sought-after speaker.
Sean McMullin is our lead consultant for production and management. He specializes in building efficient procedures, effective guest management, quality audio production, and editorial management.
Sean works directly with clients to create custom editorial calendars, production workflows, and distribution systems as well as managing full-service podcast production.
At YellowHouse.Media, we produce over 30 podcast episodes every month. We wrangle the guests, we edit the scripts, we compile the episodes, and we help plan the content. We know how to make a great podcast that stands out and drives sales. And, we know how to do it efficiently.
Standout Podcast Club is how we bring you the know-how that goes into producing compelling audio content in an efficient way for our clients. The Club is an accessible, do-it-yourself option for podcasters who want the strategy and approach we bring to our full-service clients at YellowHouse.Media.
Here's what you get when you join Standout Podcast Club.
Your membership at Standout Podcast Club includes access to:
Our private, dedicated coaching & community hub so you can ask questions and get personalized feedback
Our community of podcasters so you can learn from a variety of people who are producing shows and growing their businesses
Monthly Standout Podcast Roundtable discussions to talk about trends, best practices, feedback, and growth
Monthly Q&A sessions with the YellowHouse.Media team to get real-time support when you're stuck
A library of video training (with transcripts), templates, and worksheets so you can integrate professional workflows into your podcast production and save a bunch of time
Here's a sampling of what you'll find inside our ever-growing Resources library:
Development: Podcast Premise, Key Topics, Business Model, Goals, One-Sheet, Cover Art
Production: Trailer Template, Episode Template, Content Plan Training, Guest Management Procedure, Interview Training & Procedure, Call To Action Template
Distribution: Promotional Procedure, Canva Templates, Show Notes Training
Podcasting 101: Launching A New Podcast, Recording Remote Interviews, Sounding Better, Scheduling Your Episodes, Naming Your Show
Is Standout Podcast Club perfect for you?
You're a small business owner and experienced content creator. You've been writing articles, creating videos, or posting content to social media to support your business and sell your products or services. You might even have a podcast already.
Your goal is to launch or double-down on a standout podcast that nurtures your relationship to your audience, elevates your brand, and serves as a key marketing & sales channel.
You value big picture thinking and planning ahead. You believe your systems enhance your creativity. You love to do things differently but you hate to reinvent the wheel.
Standout Podcast Club is perfect for you if you have:
At least 1 year's experience creating content and building an audience (size doesn't matter)
A solid idea for your show—even if it's not completely fleshed out yet—or a show that you love and want to make better
An offer that you know sells (product, program, service—the form doesn't matter) when it's in front of the right people
A high value for quality, follow-through, and persistence
Standout Podcast Club is a great fit for aspiring, new, and seasoned podcasters alike.
We've helped long-time podcasters develop a more profitable strategy for their show and a more efficient workflow.
We've helped new podcasters revolutionize the way they approach content marketing throughout their business.
And we've helped aspiring podcasters approach their ideas with intention and strategy.
I was looking at podcasting for a number of reasons, among them that I didn't love my previous marketing strategies and that I knew my audience loves consuming content through podcasts. Learning that podcasts are an excellent marketing channel confirmed what I already knew: I want podcasting to replace the things that aren't working well for me.
I went into the group with a very rough idea for a podcast that was, by all means, way too vanilla and surface level. The work we did in the group and the conversations Tara facilitated helped me see an opportunity to tell a much different story with my podcast, and it's one that I'm actually more excited to tell. The group also helped me develop a real premise for my show that I believe will help it stand out, and that has redefined my business in many ways.
— Ashley Gartland, business coach and host of Better Than Big
The Standout Podcast Club set me up with everything I need from creating a premise, to giving me the tools, templates, and insight to consistently produce a high quality podcast. Not only did it walk us through the step by step process for creating a premise, planning episodes, creating a content calendar, and the fine-knit details that would truly make it stand out - it set us up to think deeply about how to create a podcast that ties directly to our business model.
— Carla Reeves, coach
Here's how to join Standout Podcast Club!
Your membership at Standout Podcast Club is $99 per month. You can cancel at any time through your account on this site.
When you click "Subscribe" below, you'll fill out the form and submit payment. You’ll receive a receipt for payment and a separate email with instructions for how to create your account on our private, dedicated platform.
From there, you've got instant access to our entire library. Don't worry: we'll help you figure out where to get started!